Thursday, January 15, 2015

Runway Report: Maison Margiela Spring 2015 Couture

Monday marked the beginning of a new era in fashion. John Galliano, former creative director at Christian Dior, rose above copious amounts of controversy and took the helm at Maison Margiela. It was more than just a change in chief at Margiela, the house has also dropped Martin from it's former name. What was presented, in an all white office block in London, showed a perfect marriage of the deconstructed construction abstract designs that are synonymous with the Margiela name and the dramatic avant garde silhouettes that are synonymous with John Galliano. There was no big production. Just rows of chairs with buyers and editors taking seat. Aside from supermodel, and long time friend of Galliano, Kate Moss the other "celebrities" seated front row all were designers. Christopher Bailey of Burberry (at the first show he has ever attended and not designed), Alber Elbaz of Lanvin, and Manolo Blahnik, who commented "the boy is back," all took in the show.
The show notes held the following phrase: "Process of discovery, returning to ones roots: piece by piece. deconstructing and constructing a new story for Margiela." I believe that Galliano has what it takes, although I was weary when I heard of his appointment, to re-brand Margiela; making it even better than it was before. Anna Wintour, who wore a custom creation from Galliano for Margiela at the British Fashion Awards last month and has been one of his biggest champions through his controversial dismissal from Dior, said that “It was brilliant, what I loved was the mix: There was so much that we know and we love about John, but then he took the Margiela vocabulary and translated it in such an appealing and innovative way. I loved seeing all the toiles at the end where you can see all the work and the new embroidery.” 
Kate Moss was quoted saying that the collection gave her "Shivers." I think that due to the new launch of the brand that we will continue to see stars embrace the brand and see a spike in ones who did not embrace the house before. I can see stars like Kate Moss, Cate Blanchett, Tilda Swinton, Lady Gaga, Uma Thurman, Miley Cyrus, and more fighting over the looks in this collection for all types of different red carpets. Tilda's film "The Grand Budapest Hotel" is nominated for an Academy Award. Will she snatch up one of the sleek red gowns for the Oscars? Only time will see how this collection is embraced on the red carpet. I personally believe that this will be a huge hit amongst the celebrity set and the couture clientele.

No comments:

Post a Comment